Campaigns and Innovation
How can such a small organization pretend to be saving the world?

It's simple really -- we think like a movement, not an organization. This means we choose our projects carefully, and creatively.

• We look for catalytic projects -- simple ideas that can change the world or unite our movement. 
• We help create movement-based campaigns -- working with lead organizations and networks to develop core messages that can be easily adopted and adapted by a wide range of groups, businesses, and governments.
   

Our Cornerstone Projects
Our immediate challenge is to build a united movement in support of the voluntary transition to a conserver society in Ontario.  To that end, we've come up with six neat ideas that we call our "cornerstones" for the conservation movement -- simple, yet they lay a great foundation! 

I Conserve: The Conserver Challenge --  We want everyone in Ontario to be an active conserver.  It's not enough to say that conservation is important, we have to show it!  Nothing builds political will like personal commitment.   GreenLeaders -- We need a  common way to promote green leadership that can be used by businesses, organizations and governments alike.    Community Action -- We need to help communities across Ontario organize for action.  Communities (and municipalities) are at the front lines of the conservation movement -- and they need our help!   WeConserveTV -- We want to promote community action and share success stories (as well as the challenges).  WeConserveTV is up and running, and we are working with partner groups to design support programs for schools and community groups.   Great Green Directory -- We needed an online directory of products, services, programs, incentives and resources. The Great Green Directory is now up and running. It's the movement online!